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Corporate Gift Cards - Do You Need One?

Corporate Gift Cards - Do You Need One?

Learn how corporate gift cards can help boost employee motivation, client appreciation, and brand loyalty and are effective for businesses
Published
October 17, 2024
Reading Time

minutes

Table of Contents

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Corporate gift cards are a simple way to help motivate employees, show appreciation to clients, and build brand loyalty. 

Corporate gifts are more than just a nice gesture—they're a way to show appreciation and build loyalty. This Harvard study on employee onboarding at Wipro found that focusing on individual identity during onboarding reduced employee turnover by over 32% compared to traditional methods.

Personalised approaches, like thoughtful corporate gifts, can boost employee morale and retention, concludes this research by the Human Resource Journal.

But, how do you make corporate gift cards work for you?

Every business wants to make its employees and partners feel valued, which is why corporate gifting is important. Corporate gift cards provide flexibility, allowing recipients to choose what they really need or want. This level of personal choice not only makes people happier but also helps keep employees, as they feel truly appreciated when they get something they actually want.

Why Choose Corporate Gift Cards

Benefits for the employer (you)

  • Gift cards are easy to order, give out, and keep track of. During festive times like Diwali, corporate gift cards make bulk ordering simple, saving time and reducing effort.
  • Gift cards work for any occasion, from work anniversaries to milestones. They are suitable for both small and large businesses.

Benefits for employees (your team)

  • Unlike traditional gifts, recipients use gift cards however they like—shopping online, dining, or enjoying experiences. It’s a gift of choice.
  • Corporate gift cards work on many platforms, giving employees plenty of options and making it easy to use.
  • OK, Physical Gift Cards or Virtual Gift Cards?
Choose Open-loop Cards When... Choose Virtual Cards when…
You want to add a tangible touch to in-person events or occasions, like holidays, anniversaries, or special ceremonies. You need a last-minute gift or want to include remote/hybrid team members, especially for quick or unexpected events.
You want to make the gift more memorable and personal by physically handing it over. You want an eco-friendly, digital solution with instant delivery.
The recipient is likely to appreciate a physical item they can keep or hold. The recipient is tech-savvy or prefers digital gifts for convenience or practicality.
  • Multi Brand or Brand-specific Gift cards?
Choose Multibrand Gift Cards When... Choose Brand-specific Cards When...
You want to give recipients more choice and flexibility to spend the gift almost anywhere, such as for birthdays or general rewards. You want to tailor the gift to match specific interests, such as for a fashion lover or a fan of a particular brand.
The recipient prefers variety and may appreciate flexibility across multiple stores or categories. You want to emphasise personalization and thoughtfulness by aligning the gift with specific hobbies or needs.
You’re unsure of the recipient's tastes and want to offer broad options. You know the recipient’s preferred brand, interests, or passions.
It’s a corporate or universal event where flexibility is key, such as for large teams with diverse preferences. It’s a more intimate or personalized occasion, such as recognizing a specific achievement or individual.
  • If your business values convenience, growth, and the ability to connect with your employees and clients, then corporate gift cards are what you need. 
  • Hubble offers a range of small business gift card ideas with customisation options that make each gift personal and meaningful. Plus, our dedicated customer support makes the process easy, ensuring you get the right solution for your team.
  • By understanding your recipients and giving gifts they will enjoy, you make sure each gesture leaves a lasting impression.
  • At Hubble, we offer solutions that are flexible, easy to scale, and designed to make appreciation simple and genuine. Get in touch with Hubble today and find out how we can support your gifting needs with the perfect corporate gift cards.
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