How 1% Club is Scaling Financial Discipline Through Rewards
1% Club is a personal finance and habit-building platform designed to help young Indians work toward financial independence. With over 60,000 members, The brand empowers users to improve their financial discipline through gamified challenges and milestone-based progress, reinforced with real rewards and social nudges.
To deepen user retention and reward long-term financial habits, 1% Club embedded gifting directly into their app experience. The product team wanted a rewards system that felt native to the app, worked reliably at scale, and didn’t require long engineering cycles.
They chose to integrate Hubble’s mobile SDK, which enabled:
- Real-time gift card issuance
- Brand-safe catalog rendering
- Seamless in-app redemption and delivery tracking
Since going live, 1% Club has seen steady growth in adoption. In a July week users redeemed over ₹18.26 lakh in digital gift cards, a clear signal that reward-led engagement is working. The platform has nearly doubled its weekly reward volume over the past quarter (10X over 2 Quarters).
Responsibilities split
Why It Works
- Hubble SDK allows full control over the user journey while saving build time
- Gift card redemption happens in-app, without redirects
- Hubble cloud handles inventory, delivery, and transaction logging
- Rewards drive behavior without adding ops overhead
