How Axis Bank Runs Loyalty Campaigns powered by Hubble
Axis Bank is one of India’s largest private-sector banks, trusted by millions of consumers and businesses. Known for its innovation in digital banking, Axis regularly runs large-scale campaigns to drive card usage, customer reactivation, and loyalty across its retail customer base.
Axis Bank wanted to design targeted loyalty programs that rewarded specific behaviors (such as first transactions, reactivation of dormant credit cards, or seasonal spends).
Axis Bank integrated with Hubble by leveraging a code-based campaign model. Users who met campaign conditions redeemed digital rewards through a custom-branded redemption portal hosted by Hubble. Axis Bank managed the campaign and reward logic, while Hubble provided the gift card infrastructure - catalog, delivery, and fulfillment.
This allowed Axis to launch campaigns quickly, without building internal rewards infra, and to scale them securely across thousands of users.
Measurable Impact
- Processed over ₹20 Cr in a single campaign week
- Rewards volume 10X’d in 1 Quarter (2-4X per month)
Responsibilities split
Why It Works
- Axis retains complete control over campaign eligibility and communication
- Hubble handles secure, scalable redemption via a branded microsite
- Code-based flow simplifies CRM and reduces fraud
- Campaigns can be repeated or scaled without new tech investment
